How To Write A Compelling Membership Renewal Letter . Phrases like “renew now,” “upgrade me,” “act now,” and “save today” make great ctas. Your goal should be to make your members feel valued, not like just another number on your bottom line. RWA Wants Associate Members Who Foster Relationships Between Readers from dearauthor.com Try again here to as personal as possible. Don’t forget, your membership is about to renew. The letter discusses the interest of the person who is seeking the membership, along with the benefits his association would do to the organization.