How To Write A Dear Reader Letter . The most common salutation in the english language is the term “dear,” followed by the recipient's given name (birth name) or title. But if you’re writing a “dear reader” letter for your own marketing materials (including a press kit), keep in mind that your fans won’t want to read a lengthy tome. Leukemia Dear Reader Letter from www.slideshare.net Use a comma after the salutation if you're writing a letter or email, but you can use a colon. For those who want a hard copy book, the hardcover and paperback versions will be in book stores on. The opening salutation of a letter or email is important, especially if the letter is formal.